Caller ring back tone – CRBT

Etha Inc. gives subscribers the possibility to opt for personalized audio content whereby the caller listens to a song while calling someone. This audio content is a repeated ring tone that assures you the line of the person you are calling is ringing. Our CRBT solution doesn’t only stimulate the subscribers up-take, but generates revenue through customized & targeted promotion.


  • Helps to identify and segment user patterns which helps promote the right content to the right subscribers
  • Helps enable greater market penetration & revenue potential
  • Can be accessed through various channels like SMS, WAP, USSD, etc.